Effective Date: January 01, 2023
This Privacy Notice describes the ways in which EVALAN and its affiliates and subsidiaries (collectively, “BACE,” “we,” “our,” and “us”) collect, receive, process, or store information, including Personal Information, in connection with our business operations (“Business Operations”), including the services we provide that reference this Privacy Notice (collectively, the “Services”). We use the term “Personal Information” to mean any information that identifies you as an individual, is about you as an individual, or is otherwise defined as personal
information, personal data, or similar under applicable law.
1. Products & Services
We offer a range of hardware products and cloud-based services, each of which provides a foundation for, and assists in the development and deployment of, IoT solutions (collectively, “BACE Products” and “BACE System”). BACE Products include BACE Hardware, BACE Cloud, the BACE API, ARMOR and any other service that makes reference to this Privacy Notice.
This Privacy Notice applies to anyone that interacts with our Business Operations or that uses the Services (collectively, “you”). If you are interacting with our Business Operations or using the Services on behalf of a company or other legal entity (“Your Organization”), then (i) you represent and warrant that you have authority to act on behalf of, and to bind Your Organization, and (ii) for all purposes in this Privacy Notice, the term “you” means Your Organization on whose behalf you are acting.
The controller, i.e., the entity that is responsible for the processing of your Personal Information, and which is referred to by the term “EVALAN”, “BACE”, “we”, “us” or “our” in this Privacy Notice, is Evalan B.V., an Amsterdam based company. BACE is a product developed by Evalan, and this Privacy Notice specifically applies to Products or Services of Evalan that are marketed under the name BACE (see also Section 1). If the controller is one of our affiliates or subsidiaries (collectively, our “Affiliates”), this will be explicitly stated at the point where the data is collected or, respectively, where you have been referred to this Privacy Notice, and the full address of the respective controller will be given at the same location.
4. Collection of Information
This section describes the types of information that BACE collects. The following types of information are collected about you:
4.1 Information that You Provide.
We collect information that you provide to us, when you set up an account with us, interact with us through Website, email, social media or newsletter or otherwise use our Services. Information that you may provide includes your name, email address and company name. BACE also stores information that is generated by you, for example labels you give to devices or services in our system, which is subject to this Privacy Notice as well.
4.2 Information Automatically Collected by BACE
The information that is automatically collected by BACE can vary depending on the Services you are accessing or using. We apply the principle of data minimisation, meaning that we will limit data collection to what is directly relevant and necessary to accomplish the
purposes specified in Section 5.
If you are accessing or using the BACE Products, then the following will apply. The information automatically collected and/or generated and exchanged between a BACE Device and the BACE Cloud falls into three categories: Metadata, Measurement Data and Geolocation information.
The term “Metadata” means information concerning the BACE Device, independent of the Assets with which it is associated, such as the BACE Device’s ID, state or configuration. Metadata is automatically collected with each interaction between BACE Cloud and the device.
4.2.2 Measurement Data
The term “Measurement Data” means all data (other than Metadata) collected or generated by, or transmitted to, a BACE Device, including data generated or collected by the Device’s internal or external sensors or assets, and data transmitted from your applications to your sensors or assets.
4.2.3 Geolocation Information
BACE Devices may determine their location (your “Geolocation Information”) using your device features and/or through the information provided by a third party, such as Google. We will always ask for your consent before we access Geolocation Information on your device or
browser. You may revoke consent for accessing your Geolocation Information at any time, in which case GPS localization and other applicable features in your device will be disabled. Geolocation is always treated at Personal Information, regardless of whether or not it is combined with any Personal Information collected in the BACE System.
4.3 Information Automatically Collected by the Website
The following applies if you access or use the website. BACE may gather certain information automatically from the website, such as your IP address, browser type and version, operating system name and version, viewed pages on the website, pages viewed before and after
accessing the website, and search terms used on the website. This information helps BACE to recognize and personalize your experience if you return to the website with the same device, and improve the website overall.
4.5 Anonymous Information
5. Use of Information
The information we collected about you is used for the following purposes: